About our offsite team
We are a senior practice focused on link building, digital PR, brand mentions and AI citations for in-house marketing teams and agencies that need white label delivery.
offsiteseo.services exists because off-page work is where good SEO strategies often break down: unclear targets, opaque vendors, reporting that leadership cannot trust. We built a team and process around approval-first outreach, vertical context and calm communication—so you always know what is pitching, what landed and what is next.
We are not a generalist marketing shop. We do not run paid media, redesign your site or promise guaranteed rankings. We earn editorial presence on surfaces that matter for your industry, measure what we can honestly measure, and document what we cannot.
The team stays intentionally small so senior strategists stay on your account—not handed off to junior staff after the sale.
How we think about offsite work
Targets before tactics
We agree publisher lists and anchor guardrails before outreach starts. You should never learn about a placement after it is live.
Earned over easy
We skip PBNs, link farms and pay-to-play pages disguised as editorial. Shortcuts create risk; relevance compounds.
Reporting leaders can read
Monthly updates focus on placements, referring domains and business context—not vanity metrics without explanation.
Room for review
Legal, brand and compliance teams get pitch copy and data claims early, especially in regulated industries.
Who we work with
In-house teams hire us when offsite needs senior execution but not another full-time hire—especially across link building, digital PR and mention reclamation at once. Agencies partner with us for white label capacity: your templates, your client relationship, our outreach discipline and QA.
Clients span SaaS, ecommerce, fintech, healthcare, legal, cybersecurity, education and professional services. Industry pages describe how targets and compliance differ; the quality bar is shared. We decline work that depends on spam networks or misleading claims—regardless of budget.
Engagements typically start with an audit and target plan, move into monthly outreach and reporting, and refine based on what publishers accept in your niche. Timelines are discussed upfront: seasonal ecommerce guides, fintech regulatory windows and security embargo dates all affect when pitches send.
Team
Alex Rivera
Head of Offsite Strategy
Former in-house SEO lead for B2B and ecommerce brands. Focuses on target quality and measurement.
Sam Okada
Outreach Lead
Runs publisher relationships, pitch quality and white label delivery for partner agencies.
Tools and workflow
Tooling supports judgment; it does not replace it. We use industry-standard SEO suites for research and toxicity checks, dedicated outreach systems for follow-up hygiene, and your analytics where access allows so referral impact is visible alongside placements.
- Ahrefs and Semrush for gap analysis, toxicity screening and rank context
- Pitchbox and custom CRM workflows for outreach QA and follow-up discipline
- Google Search Console and Analytics integrations for referral and assisted-traffic views
- Brand monitoring for unlinked mentions and AI citation surfacing
- Shared dashboards for agencies that need client-ready and internal report versions
Where clients are based
We work with brands and agencies globally. Most retainers are headquartered in North America and Europe; APAC clients are supported with async overlap and scheduled calls. Deliverables are in English unless a project specifies otherwise.
- United States and Canada — majority of active retainers
- United Kingdom and European Union — fintech, SaaS and professional services
- Australia and New Zealand — ecommerce and B2B technology
- Remote-first delivery; strategists overlap US and EU business hours
Time zone alignment is confirmed during onboarding so approval windows and reporting calls fit your team. Emergency outreach pauses—during security incidents or regulatory events—are respected without penalty when comms leadership requests a hold.
What happens after you reach out
Request a proposal with your site, goals and constraints. We reply within one business day with clarifying questions or a short call invite—not a boilerplate PDF. If there is mutual fit, you receive a scoped plan with target categories, timelines and reporting format before work begins.
We prefer long partnerships where messaging compounds, but project-based audits and sprint engagements are available. Either way, you keep ownership of relationships we help you earn; we do not insert ourselves between you and publishers without cause.
What we do not do
We do not sell guaranteed rankings, fixed link packages from unnamed sites or mass guest posts on unrelated blogs. We do not impersonate journalists, forge author bylines or bury sponsorship. We do not recommend PBNs, link wheels or expired-domain redirects—even when competitors still do.
We also do not replace your in-house SEO or PR leadership. We execute offsite programs with clear boundaries: you own strategy and onsite; we own target research, outreach QA and placement reporting unless we agree otherwise in writing.
Declining bad-fit work keeps capacity for clients who want editorial quality. If you need cheap volume, we are likely not the right partner—and we will say so early.
How we measure success
We report placements with URLs, anchor context, publish dates and category tags—comparison, news, resource list, mention reclamation. Referring domain growth and assisted branded search are tracked where analytics access allows. We do not guarantee keyword positions or revenue; we document what changed and why it matters for your funnel narrative.
Toxic link audits and disavow support sit adjacent to proactive work. Before scaling outreach, we often recommend cleaning legacy profiles so new links land on a stable foundation. That sequencing prevents the common pattern of buying fresh links while old spam still weighs the domain down.
AI citation monitoring is increasingly part of monthly reporting: where models mention your brand, whether citations link or not, and which sources they reuse. That complements classic SEO metrics as buyers research in chat interfaces—not only blue links.
Agency white label delivery
Agencies use us when outreach backlogs outgrow headcount but client quality bars stay high. Deliverables ship under your brand: client-facing reports match your template; internal versions include outreach notes and target rationale your strategists need. We join client calls when helpful but default to staying invisible in the client relationship.
Separate target approval per end client prevents cross-contamination—especially in regulated verticals where one fintech client’s compliance rules differ from another’s. Capacity is allocated monthly with transparency so you can forecast resourcing in your own proposals.
See client feedback for agency-specific themes, or browse industry playbooks to preview how we scope verticals before a call.
Onboarding covers access, brand guidelines, approval workflows and reporting cadence. Most retainers start with a four-to-six week pilot so both sides validate fit before long commitments—especially when compliance review adds lead time to every pitch batch.
Questions before you apply? Email hello@offsiteseo.services or use the proposal form on our contact page. We are straightforward about fit—if another partner is better suited, we will say so.
Ready for an offsite plan that matches how you actually work?
Share your goals and we will reply with a clear next step.
Request a proposal